It’s normal to feel drawn to people you share something with — whether that’s a name, or a birthday, or a common background. But did you know that women named Georgia also gravitate toward the state of Georgia? And Virginias are slightly more likely to move to Virginia? Or that people with the last name Carpenter are actually more likely to be carpenters? This week on Hidden Brain, we talk about all the subtle ways we prefer things that have something to do with us, and why that means, for example, we prefer that IKEA furniture we built ourselves. This phenomenon — which we’re calling the Narcissus Effect — can have much bigger implications than we might at first think.
A conversation about life’s unseen patterns.
The Hidden Brain project helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.
The Greek poet Archilochus is known for the phrase, “The fox knows many things; the hedgehog one big thing.” This week, we’ll use this metaphor as a way to understand two different cognitive styles. The first is that of a tactician who is comfortable with nuance and contradiction (the fox), the second is that of a big thinker, motivated by one organizing idea (the hedgehog). We’ll explore this idea through the story of a pioneering surgeon whose hedgehog tendencies led him to great triumphs, and a heartbreaking tragedy.
This week on Hidden Brain: coincidences. Why they’re not quite as magical as they seem, and the reasons we can’t help but search for meaning in them anyway.
Have you ever googled something that you would never dream of saying out loud to another human being? Many of us turn to Google when we have a deeply personal or embarrassing question. And we’re often more honest when we type our questions into search engines than when we answer surveys or talk to friends. Seth Stephens-Davidowitz, a former data scientist at Google, says our online searches provide unprecedented insight into what we truly think, want, and do. This week on Hidden Brain, what big data knows about our deepest thoughts and secrets.
How do you spend your money? On food, transportation, or housing? On shoes, cars, coffee, fancy restaurants? You might think you use money just to, you know, buy stuff. But as Neeru Paharia explains, the way we spend often says a lot about who we are, and what we want to project. We use money to express our values — by going to the local coffee shop instead of Starbucks, or by boycotting — or buycotting — Ivanka Trump shoes. We delete Uber; we refuse to fly United. We seek out or avoid Chick-fil-A. This week on Hidden Brain, the ways we use our money to tell stories about ourselves, and to ourselves.